My Fellow ADL310 Student and Videos

We are asked to blog about our fellow students videos, but I think a lot of people are having issues with this module as I haven’t seen any blog posts on videos that were created. So instead I wanted to do a post and get people to comment with the challenges they faced or are facing.

For me the planning portion of it was the worst, that and choosing what type of video to make and with that program.

For me, I have a lot of knowledge with Microsoft PowerPoint and didn’t want the head ache of having to learn a new program in less than a week. This may have been a cop-out but I think that it savedwhat is left of my sanity after the podcast module.

What challenges did you face?

Video in the Workplace

While completing this module in my ADL310 course I thought of a few ways to utilize video in my work place.

For social media vieos would be a good source to educate our clients on our products and services. It could also be used to showcase the sound reductions our products make on our clients projects. The way of marketing is changing and more of our clients are looking online for information before making a purchase. By using video’s we can deliver great content in a different media.

Another way I thought of to use video is to make an impact video for our strategy conference to showcase key statistics and trends in an impactful way. It would be a great way to give the main points then they can be supported with a presentation afterwards.

Using them as a training source for our products and services with our sales team and new employees would give them a resource over and above the presentations we normally give. Training videos for our document systems and sales programs would also be useful.

Ultimately videos could have a very positive impact for my company. The only problem that I have come up against is the cost involved. Although I can make a video with powerpoint for little to no cost, animated videos, and more complicated video’s could be more time consuming for me to do and more costly to outsource or to bring in another team member.

Creating a Video

For my ADL310 course I was tasked with creating a video. This was my first experience outside of watching a video and recording memories with my phone. All in all it was a decent experience, unile that of creating a podcast.

Coincidentally I am currently working on making 3 videos for work for a tradeshow we are attending in December. So to allow me to work on my school video at work, I decided to make an overview of some of our products and services. Unfortunately the video for work was going to be presented to a completely different audience so I had to vary the content a bit.

To create a video, I decided to use powerpoint, to use a program that I have experience with after the fiasco that was my podcasts ( see my post Podcasting: A Horror Story). After I decided the program, I did a quick video search to find out how to make a video from a powerpoint. As it turns out, this is actually quite simple.

  1. Create your powerpoint and add your animations,
  2. On the Slideshow tab, click record slideshow from the beginning,
  3. Then talk using your mic while going through your slides.

For my video I decided to write an entire script. When recording my podcast, I was so uncomftorable and I stumbled forgetting what exactly it was I had wanted to say. By having a full script, I felt more confident and it went much smother during my recording. I did read through my scripts a few times while controlling the slides to practice and ensure that I had to timing right.

Overall, creating a video was quite easy forme, including converting it from a .ppt file to a .mp4 (all done within powerpoint). I will probably test out some of the other video production programs in the future but when you only have a week to complete something, use what you know.

ATCO Emissions Management Video

I have created and posted my first ever video.

You can look and listen at http://n-duffell.podomatic.com/entry/2014-11-27T20_21_28-08_00

After my uncomfortable sessions in podcasting, I decided to create a full script for this video, I now that it was not advised, but I feel happier with the final product and was much more comfortable in the making of the video.

Below is my script that I used to create this piece of media.

Slide 1: Introduction

ATCO Emissions Management is a recognized world leader in acoustical consulting, noise abatement technology, gas-turbine auxiliary products and heat recovery.

ATCO can design, build and install products to suit any environment, meet difficult or unusual structural requirements, satisfy stringent acoustic limits including excessive low frequency noise, and provide turnkey service and single source responsibility from survey to completion anywhere in the world.

*Click*

Today’s video is an overview of ATCO’s Noise Management products and services.

*Click*

Slide 2: Offices

ATCO Emissions Management is headquartered in Calgary, AB and has offices across Canada, the United States and Australia to support your projects.

With Project Managers, Acousticians and Engineers in many of our offices, we are able to manage and successfully complete projects globally.

*Click*

Slide 3: Acoustic Consulting

ATCO’s acoustical engineers have over 100 years of combined acoustic experience across multiple industrial industries.

Since noise regulations can vary by zoning areas in a neighborhood, your project may need to achieve a lower sound level in a certain direction, compared to another.

Acoustical consultants are available for site visits to take measurements at key equipment pieces and the nearest sensitive receivers.

These measurements will then be compared against surrounding regulations to get your overall reduction target.

*Click*

Slide 4: Acoustic Specialties

Noise can vary throughout the day from the same equipment depending on the environmental conditions.

In most cases, ATCO Emissions Management will monitor a site 24 hours a day over a period of a few days to ensure that most scenarios have been recorded.

Our Acoustical engineers will then develop a report, detailing the results and offering suggestions if your project is found to be non-compliant.

*Click*

Slide 5: Acoustic Buildings

Acoustic buildings are an effective way to reduce the noise of a project. Although one of the pricier solutions, if you have multiple pieces of offending equipment a building can be more cost-effective than other acoustical solutions.

Find an acoustical engineer that will help you find the most efficient way to mitigate your projects noise without over-designing for you.

ATCO Emissions Management has the capability to complete all of the necessary add ons to give you a full scope building from foundations interior finishes.

*Click*

Slide 6: Equipment Enclosures

Equipment enclosures can be used to reduce noise from your equipment, protect it from the surrounding environment, limit your employee’s exposure to high noise levels and meet Occupational Health and Safety Regulations.

*Click*

Slide 7: Noise Barriers

Noise barriers can be a great solution to mitigate noise, for both permanent and temporary applications. They can be used to reduce a projects noise in a particular direction, making them a cost-effective solution for existing projects.

*Click*

Slide 8: Retrofitting

Aging or non-compliant assets can cause issues in communities by emitting new or unusual noises. ATCO Emissions Management can isolate the issue and design a cost-effective site wide solution to bring your plant into compliance.

*Click*

Slide 9: Site-wide Compliance Guarantee

ATCO is committed to your project and we stand behind our work. In the unlikely event that your plant exceeds the agreed upon noise limits, ATCO will fix the issue at no cost to you.

*Click*

Slide 10: Conclusion

Contact ATCO Emissions Management for all of your acoustic questions.

Thank you for watching and have a safe day.

END

Reviewing Marketing Videos

Video 1: B2B Marketing in a Digital World

This was a good video, I liked the use of both animation and the guy talking as it gave the information more credibility. The content was a good balance using statistics to back up the points made. This would be a good video for me to use in my company to help show the changes that are happening in the B2B market place and gain support for the different marketing tactics we need to take to make our marketing successful.

Video 2: B2B Marketing [r]Evolution (Content Marketing)

I honestly love these types of video’s they tend to be quite powerful in helping people understand the current changes happening in the digital world. Eventually I want to create videos like this for our staff and management using our statistics and $ values along with statistics focusing on our target markets.

I also think a video like this would go over quite well for our yearly strategy conference showing our global market trends and important statistics needed for our business plan.

Video 3: How To Create Better B2B Content Marketing (5 Tips)

Compared to the other two videos that I watched, I really didn’t like this one, I found it almost childish. I think this feeling is driven from the background music. It didn’t sound decisive and combined with the animations it really left me feeling unimpressed.

This video made me realize how much impact music and sounds can have on a customer. Identifying what type of emotion you want your client to feel when watching your video is just as important as what your video is about.

Podcasts, What is it Good For?

So my last blog was about what a horrible experience I had with podcasts. But that does not mean I do not see the merit of them.

I think podcasts could be a great way to record presentations and offer valuable expert advice to our clients (just so long as I am not the one speaking). Holding a Q & A session with an engineer, project manager or VP could be great information for our clients and be another form of media for them to engage with.

It could also be a great way to inform our new employees of our products and services when the first start.

My only skepticism is why use a podcast over a video? I prefer to have the visual aspect to something I am learning about as well.

Overall, podcasts can be utilized in my industry and will definitely be something I will keep in my marketing arsenal, but I will never be recording one myself. I will just do the editing for others from now on.

Podcasting: a Horror Story

So this week I had to create 2 Podcasts for my ADL310 class and my first thoughts were “Yay, exciting, something new!” I then went through all of the course documents and then began searching for podcasts.

That is where my nightmare began.

I couldn’t find anything for a while, and then when I did, the episodes wouldn’t work. Something would interest me then I would realize that there hadn’t been an episode in over a year.

After 3 HOURS of searching and attempting to find something useful, I was frustrated and ready to give up. So I took what I had and wrote my first blog about it.

Then it was time to create my own episodes.

First to come up with a topic, what I thought would be easy was nothing but, and extremely stressful. So I searched for “Good podcast topics”. All that got me, was to make sure that it is something that you are passionate about.

So what am I passionate enough about that I can talk to for 3-5 minutes, that is interesting and appropriate for school? I decided to do a work related one on Acoustical Consulting and a more personal one on what I wish I had been taught in school.

Now I figure that the hard part is over. Oh no, it had just begun.

Welcome to the Audacity program (after 3 failed attempts to get it installed), it opens up and expects you to know how to use it. I have never before done audio editing before or used this program at all. Of course I am sure I could have found a How-To but of course, I had a busy week and ended leaving the recordings until late in the module.

After a few random button presses to figure out what they do, I figure I have got the hang of it enough to get 2 podcasts completed.

I then begin to record. Well to give you an idea how that went, it takes me around 10 tries to record my voicemail message and that is with an ENTIRE script written out. For these I just had a simple outline that I would use when writing an article or content piece.

The first episode, approximately 7 minutes long (with a lot of umms, and weird pauses) took me 2 hours to record and honestly I was not happy with the final results at all. The second episode went a bit better than the first, as I did feel a bit more comfortable talking about the subject(although right in the middle my cat decided to jump off something and crash into a bunch of stuff, of course not during a pause so I can edit it out.)

Overall, neither of my podcasts is very good. But I did learn some valuable insights:

  1. I will never be a radio broadcaster.
  2. If I absolutely must do this again, write a whole script.
  3. The more connected you are to a topic, the easier it is.
  4. Podcasting is a lot harder than you would think.

I honestly hope that I never have to do the speaking for a podcast ever again.